{"created":"2023-06-19T10:21:19.981610+00:00","id":1221,"links":{},"metadata":{"_buckets":{"deposit":"a4661378-63d9-4b2e-b966-e734f54564aa"},"_deposit":{"created_by":11,"id":"1221","owners":[11],"pid":{"revision_id":0,"type":"depid","value":"1221"},"status":"published"},"_oai":{"id":"oai:sakushin-u.repo.nii.ac.jp:00001221","sets":["1:14:66:111"]},"author_link":["1842","1843"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2020-08-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"11","bibliographicNumberOfPages":"17","bibliographicPageEnd":"87","bibliographicPageStart":"71","bibliographic_titles":[{"bibliographic_title":"作大論集","bibliographic_titleLang":"ja"},{"bibliographic_title":"Sakushin Gakuin University Bulletin","bibliographic_titleLang":"en"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"先発で市場参入できない企業であっても、マーケティング戦略の定石を知っていればチャンスがないわけではない。後発優位性は、(1)需要の不確実性を見極められる点、(2)広告・販売促進への投資を節約できる点、(3)研究開発投資コストを低く抑えられる点の３つがある。この後発参入企業で勝つための成功要因は、次のようなマネジメント・プロセスによって実行されます。このシステムでは、経営環境や市場構造について分析し、参入すべきかどうかの意思決定を行います。その後、市場の変化を管理しながらマーケティング戦略を、その市場成長の段階に適合するように施行していきます。その個別の経営環境分析や市場構造分析に利活用されるアプローチ手法について解説をしていきます。","subitem_description_language":"ja","subitem_description_type":"Abstract"}]},"item_10002_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.18925/00001203","subitem_identifier_reg_type":"JaLC"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"作新学院大学・作新学院大学女子短期大学部","subitem_publisher_language":"ja"}]},"item_10002_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA12530583","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"2185-7415","subitem_source_identifier_type":"PISSN"}]},"item_10002_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"今井, 秀之","creatorNameLang":"ja"},{"creatorName":"イマイ, ヒデユキ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"1842","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"Imai, Hideyuki","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"1843","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2020-08-31"}],"displaytype":"detail","filename":"SDR110006.pdf","filesize":[{"value":"1.7 MB"}],"format":"application/pdf","licensetype":"license_11","mimetype":"application/pdf","url":{"label":"SDR110006.pdf","url":"https://sakushin-u.repo.nii.ac.jp/record/1221/files/SDR110006.pdf"},"version_id":"dd29380c-6e93-44e4-9aed-e0cea59d2d36"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"ＳＷＯＴ分析,ＰＥＳＴ分析,競争戦略分析,製品ライフサイクル分析, マーケティング戦略,プロモーション・ミックス,ブランド認知,ファネル理論","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"SWOT,PEST,starategic competition,Product life cycle,promotion-mix,branding,theory of funnel","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"後発企業でも勝てる成功要因分析の方法","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"後発企業でも勝てる成功要因分析の方法","subitem_title_language":"ja"},{"subitem_title":"Analysis method of success factor if you can win even later","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"11","path":["111"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2020-08-31"},"publish_date":"2020-08-31","publish_status":"0","recid":"1221","relation_version_is_last":true,"title":["後発企業でも勝てる成功要因分析の方法"],"weko_creator_id":"11","weko_shared_id":-1},"updated":"2024-06-14T00:04:12.041041+00:00"}